My iPod's Playin'... [02.08]
State of Being : MacBook Air Ad Song
New Soul - Yael Naim
Album: Yael Naim; Genre: Pop-Folk
Taken off from Yael Naim's eponymous album, "New Soul" is her second single to-date after her last single interpretation of Britney's 2004 hit "Toxic". Of French-Israeli nationality, the song only gained popularity in the United States following its use in the advertisemnt for MacBook Air laptop (MacBook Air ad)
Soon after the commercial was aired, "New Soul" debuted on the Billboard Hot 100 at #9, owing to high digital download sales. Incidentally, this song became Naim's first U.S. top ten single, making her the first Israeli solo artist to ever have a top ten hit in America. Alas, the song also have the dubious honour of sustaining one of the largest falls from the top 10 in Billboard history. It peaked at #7 on the chart before falling to #42 the following week.
In all fair assessment, "New Soul" does inject a breath of fresh air to the Billboard Top 100 chart, which I feel has long been dominated by Hip-Hop & R&B melodies. Featuring a trombone in the chorus and a prominent "lalalala" section as its hook, the song is rather simple in its musical arrangement but yet interesting enough to arrest your attention.
Come to think of it, I probably would not have gotten to know Yael Naim if it was not for Apple. As always, Apple has a flair for their choice of music for their commericals, think Daft Punk's "Technologic", Caesars Palace's "Jerk It Out", Feist's "1234" and now Yael Naim's "New Soul". Bravo Apple for the unique taste in music!!!
