My iPod's Playin'... [02.08]
State of Being : MacBook Air Ad Song
New Soul - Yael Naim
Album: Yael Naim; Genre: Pop-Folk
Taken off from Yael Naim's eponymous album, "New Soul" is her second single to-date after her last single interpretation of Britney's 2004 hit "Toxic". Of French-Israeli nationality, the song only gained popularity in the United States following its use in the advertisemnt for MacBook Air laptop (MacBook Air ad)
Soon after the commercial was aired, "New Soul" debuted on the Billboard Hot 100 at #9, owing to high digital download sales. Incidentally, this song became Naim's first U.S. top ten single, making her the first Israeli solo artist to ever have a top ten hit in America. Alas, the song also have the dubious honour of sustaining one of the largest falls from the top 10 in Billboard history. It peaked at #7 on the chart before falling to #42 the following week.
In all fair assessment, "New Soul" does inject a breath of fresh air to the Billboard Top 100 chart, which I feel has long been dominated by Hip-Hop & R&B melodies. Featuring a trombone in the chorus and a prominent "lalalala" section as its hook, the song is rather simple in its musical arrangement but yet interesting enough to arrest your attention.
Come to think of it, I probably would not have gotten to know Yael Naim if it was not for Apple. As always, Apple has a flair for their choice of music for their commericals, think Daft Punk's "Technologic", Caesars Palace's "Jerk It Out", Feist's "1234" and now Yael Naim's "New Soul". Bravo Apple for the unique taste in music!!!
No Country For Old Men
State of Being : Dark & Disturbing
Huh? No Country For Old Men? What show is that? I must admit that when my friends asked me to watch this show, I was not exactly thrilled. All I knew prior to the movie was that Tommy Lee Jones is starring in the movie and that the movie is rated NC16 (violence) and had won some acclaimed awards.
But now that I have watched the film, I must say it's pretty good. Faithfully adapted from the well-received Cormac McCarthy novel of the same name, No Country for Old Men tells the story of an illicit drug deal gone wrong in a remote desert location and the ensuing cat-and-mouse drama that follows.
Though the film started off a lil confusing, the storyline gradually unfolds more as the antagonist Anton Chigurh (Javier Bardem), a professional hitman, hired to retrieve the satchel of money hunts down Llewelyn Moss (Josh Brolin) who has made off with the money. It is a lil disturbing though watching Chigurh killing all those in his way, many of whom are actually innocent parties he encounters by chance or drivers of cars he steals for transport.
And by mid-way though the movie, I was thinking who is the lead actor in this movie cos I had no impression at all of Tommy Lee Jone's sheriff character. In fact, I feel that Javier's protrayal as the violent sociopath tends to leave a greater impression on my (and I'm sure other movie goers') mind(s) and the sheriff role has somewhat been relegated to a supporting character instead!
In the end, just when one is more immersed in the storyline and more interested in finding out who will be the final person with the loot, the movie ended abruptly! As the lights came on and the movie goers made their way to the exit, I followed suit and left the cinema pondering over the ending...
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The Sale!!!
State of Being : Tiring but Fulfilling
While most people will usually relax on a Sat afternoon but for me and my family, we actually spent yesterday afternoon hawking 2nd hand goods @ Tanglin Mall Flea Market. Though it was a tiring 6-7 hours of experience but we were still fairly satisfied with the profits at the end of the day.
Anw here's an account of my first attempt at being an entrepreneur @ Tanglin Mall Flea Market:
- Created an online advertisement at sgadsonline (see ADV Tanglin Mall Flea Market)
- Designed the Pricing Boards on the night before
- Reached the mall at 230pm and wasted no time in setting up the stall; our LOT 23!
Here's our allocated space. Though small...
...but rather good location! - Managed to sell our goods at mostly $5 each for the first 1-2 hours
- But was "forced" to lower our prices to $3/$4 as the day follows...
- Eventually started clearing stocks at $2 & even $1!!! when the crowd started getting thin
- Finally decided that we are done for the day at 9pm *shagged* :P
All packed up and ready to go...
Our neighbour LOT 24 aka competitor!
Look at our high pile of clothes at the beginning
Other 'junks' besides clothes selling for $1-$5 each
Check out our dwindling pile of clothes and misc stuffs
- Accounting time!!! And how did our hard work pay off???
We made a profit of $260.60!!!
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ADV Tanglin Mall Flea Market
Posted an online advertisment one day before my "big" day @ Tanglin Mall! Check out the full advertisement here. B)
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NEW Namecards
